Brand Platform
Toda marca nasce para servir à uma estratégia de negócio. Ela tem o papel de representar quem somos e para onde vamos. Além de comunicar tem como força criar cultura e pertencimento. As diretrizes abaixo foram construídas em conjunto com as lideranças da Fazenda Liberdade para que todos possam vivenciar e disseminar a nova marca B2C, uná, de forma alinhada e estratégica.
reconnect with nature.
positioning concept
our manifesto
I make your moment of pause a reconnection.
Or, in the first few hours, I bring that energy to face your day.
Sometimes it can be a ritual just for us, other times it's a reason for a good conversation with someone we always care about.
Believe it or not, in this technology-filled world we live in, I'm one of the few things capable of teleportation.
It's as if for a few moments my role was to bring you a memory, a smell, an affection.
To connect you with the essentials: with the earth, with the air, with love and affection. To tell you a little about the history of the people who brought me here and to reconnect you with nothing but nature.
And even though I have “special” as my surname, I am for your everyday life, because the greatest beauty is in the simple things and in your good moments.
So, together we cultivate a better tomorrow for everyone.
Nice to meet you, I'm uná,
your organic coffee.
our beliefs:
A more balanced and healthy one.
Power of the natural.
Be careful with people, land and coffee.
the business:
We are the organic coffee brand from Fazenda Liberdade.
the niche:
people looking to transition to organic products and admire coffee and its derivative products.
brand pillars:
accessible
We acculturate, promote experience and knowledge. We expand people's access and connection to organic products.
natural
from the purity of the process to our expression, we return to the basics, simply natural.
careful
with people, with the land and with coffee.
our archetype:
explorer
COURAGE, FREEDOM, EXPERIENCE.
Its main purpose is to build a journey by providing remarkable experiences to its consumers.
Brands with this personality like to tell stories and fuel their communications with adventure.
Brands with this archetype elevate courage and boldness in their consumers, evoking freedom and curiosity.
uná platform
designed by:
